/* ==========================================================================
   Virtual Affiliates — site styles
   Palette: ink violet ground, brand violet, lilac, paper, amber (results only)
   Type: Archivo (wide display) · DM Sans (body) · IBM Plex Mono (data/labels)
   ========================================================================== */
:root{
  --ink:#120C27; --ink-2:#1B1340; --plum:#2A1C5E; --violet:#6C36DA; --violet-hi:#8C5EF2;
  --lilac:#CDBDFF; --mist:#A9A0CC; --paper:#F5F3FB; --paper-2:#EBE7F6; --card:#FFFFFF;
  --text:#17122E; --text-2:#5A5378; --line:#DDD7EE; --line-d:rgba(205,189,255,.16);
  --amber:#FFBE5C; --amber-ink:#8A5300;
  --f-display:"Archivo","Arial Black",system-ui,sans-serif;
  --f-body:"DM Sans",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --wrap:1200px; --gutter:clamp(16px,4vw,40px);
  --r-sm:8px; --r-md:14px; --r-lg:22px;
  --step--1:.875rem; --step-0:1rem; --step-1:1.2rem; --step-2:1.5rem; --step-3:2rem; --step-4:clamp(2.2rem,4.4vw,3.4rem); --step-5:clamp(2.6rem,6.4vw,5.4rem);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}
body{margin:0;background:var(--ink);color:var(--text);font:400 var(--step-0)/1.6 var(--f-body);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--f-display);font-stretch:118%;font-weight:800;line-height:1.02;letter-spacing:-.02em;margin:0;text-wrap:balance}
p{margin:0}
ul{margin:0;padding:0;list-style:none}
:focus-visible{outline:3px solid var(--amber);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-999px;top:8px;background:var(--amber);color:var(--ink);padding:8px 14px;border-radius:6px;z-index:100}
.skip:focus{left:12px}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:var(--gutter)}
.eyebrow{font:500 .78rem/1.2 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--violet)}
.dark .eyebrow,.hero .eyebrow,.plum .eyebrow,.page-hero .eyebrow{color:var(--lilac)}
.lede{font-size:var(--step-1);line-height:1.55;max-width:60ch;color:var(--text-2)}
.dark .lede,.hero .lede,.plum .lede,.page-hero .lede{color:#C4BCE3}
.tnum{font-variant-numeric:tabular-nums}

/* ---------- Section grounds ---------- */
.section{padding-block:clamp(64px,9vw,120px)}
.dark{background:var(--ink);color:#fff}
.plum{background:radial-gradient(120% 90% at 85% 100%,#5B2EC2 0%,rgba(91,46,194,0) 55%),linear-gradient(160deg,#241750 0%,#1A1240 60%,#231652 100%);color:#fff}
.paper{background:var(--paper);color:var(--text)}
.paper-2{background:var(--paper-2);color:var(--text)}
.sec-head{display:grid;gap:14px;align-content:start;margin-bottom:clamp(36px,5vw,56px);max-width:760px}
.sec-head h2{font-size:var(--step-4)}
.sec-head--split{max-width:none;grid-template-columns:1fr auto;align-items:end;gap:24px}
@media (max-width:760px){.sec-head--split{grid-template-columns:1fr}}

/* ---------- Buttons ---------- */
.btn{--bg:var(--violet);--fg:#fff;display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:999px;background:var(--bg);color:var(--fg);font:600 var(--step-0)/1 var(--f-body);text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .2s ease,background .2s ease,box-shadow .2s ease}
.btn:hover{transform:translateY(-2px);background:var(--violet-hi);box-shadow:0 10px 30px -10px rgba(108,54,218,.7)}
.btn--ghost{--bg:transparent;--fg:currentColor;border-color:currentColor}
.btn--ghost:hover{background:rgba(205,189,255,.12);box-shadow:none}
.paper .btn--ghost:hover{background:rgba(108,54,218,.08)}
.btn--wa{--bg:#1FA855}
.btn--wa:hover{background:#23bd60;box-shadow:0 10px 30px -10px rgba(31,168,85,.7)}
.btn svg{width:18px;height:18px;flex:none}
.link-arrow{font-weight:600;text-decoration:none;display:inline-flex;gap:8px;align-items:center;border-bottom:1.5px solid currentColor;padding-bottom:2px}
.link-arrow svg{width:18px;height:18px;flex:none}
.link-arrow:hover{color:var(--violet)}
.dark .link-arrow:hover,.plum .link-arrow:hover{color:var(--lilac)}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(18,12,39,.78);backdrop-filter:saturate(140%) blur(14px);-webkit-backdrop-filter:saturate(140%) blur(14px);border-bottom:1px solid var(--line-d)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;height:72px}
.brand img{height:34px;width:auto}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a{color:#E7E1FF;text-decoration:none;font-weight:500;font-size:.95rem}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:#fff;text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:2px;text-decoration-color:var(--violet-hi)}
.nav .btn{padding:11px 18px;font-size:.92rem}
.nav-toggle{display:none;background:none;border:1px solid var(--line-d);color:#fff;border-radius:10px;width:44px;height:44px;cursor:pointer}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{display:block;width:18px;height:2px;background:#fff;margin:auto;position:relative;transition:.2s}
.nav-toggle span::before,.nav-toggle span::after{content:"";position:absolute;left:0}
.nav-toggle span::before{top:-6px}.nav-toggle span::after{top:6px}
@media (max-width:900px){
  .nav-toggle{display:block}
  .nav-links{position:absolute;top:72px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--ink);border-bottom:1px solid var(--line-d);padding:8px var(--gutter) 20px;display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:14px 0;border-bottom:1px solid var(--line-d);font-size:1.05rem}
  .nav-links .btn{margin-top:14px;justify-content:center;border-bottom:0}
}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;background:radial-gradient(70% 80% at 80% 90%,rgba(112,51,214,.85) 0%,rgba(112,51,214,0) 60%),radial-gradient(50% 60% at 10% 0%,rgba(66,40,140,.7) 0%,rgba(66,40,140,0) 70%),var(--ink);color:#fff;padding-block:clamp(56px,8vw,104px) clamp(56px,7vw,96px)}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,72px);align-items:center}
@media (max-width:980px){.hero-grid{grid-template-columns:1fr}}
.hero h1{font-size:clamp(2.5rem,5vw,4.3rem);font-stretch:120%;line-height:.98}
.hero h1 .soft{color:var(--lilac)}
.hero .lede{margin-top:24px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
.hero-meta{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:30px;font:500 .8rem/1.4 var(--f-mono);color:var(--mist);letter-spacing:.04em}
.hero-meta span{display:inline-flex;align-items:center;gap:8px}
.hero-meta span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--violet-hi)}
.hero-visual{position:relative;min-height:420px;display:grid;align-items:center}
.hero-glass{position:absolute;right:-12%;top:-18%;width:78%;max-width:520px;opacity:.95;pointer-events:none;animation:float 11s ease-in-out infinite}
.hero-glass--2{left:-14%;right:auto;top:auto;bottom:-22%;width:40%;opacity:.7;animation-duration:14s;animation-direction:reverse}
@keyframes float{0%,100%{transform:translate3d(0,0,0) rotate(0)}50%{transform:translate3d(0,-18px,0) rotate(3deg)}}

/* Ledger — the ad-manager readout */
.ledger{position:relative;z-index:2;background:rgba(255,255,255,.94);color:#1C1735;border-radius:var(--r-md);box-shadow:0 40px 80px -30px rgba(10,4,30,.8),0 0 0 1px rgba(255,255,255,.4);overflow:hidden;font-size:.86rem}
.ledger-top{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:12px 16px;border-bottom:1px solid #E6E2F0;background:#FAF9FD}
.ledger-top b{font:600 .82rem/1.2 var(--f-body)}
.ledger-top small{font:500 .7rem/1 var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:#7A7396}
.ledger-scroll{overflow-x:auto}
.ledger table{width:100%;border-collapse:collapse;min-width:440px}
.ledger th{font:600 .74rem/1.2 var(--f-body);color:#4C4668;text-align:right;padding:10px 14px;border-bottom:1px solid #E6E2F0;white-space:nowrap}
.ledger th:first-child,.ledger td:first-child{text-align:left}
.ledger th.sorted{color:#3B5BDB}
.ledger td{padding:10px 14px;text-align:right;border-bottom:1px solid #EFECF6;font-variant-numeric:tabular-nums;white-space:nowrap;vertical-align:top}
.ledger tr:nth-child(even) td{background:#FAF9FD}
.ledger td small{display:block;font-size:.7rem;color:#8A84A3;margin-top:2px}
.ledger .redact{display:inline-block;height:10px;border-radius:5px;background:linear-gradient(90deg,#B9C6F3,#D6DDF7);filter:blur(2.2px);vertical-align:middle}
.ledger .state{display:inline-flex;align-items:center;gap:6px;color:#6A6485}
.ledger .state::before{content:"";width:7px;height:7px;border-radius:50%;background:#B8B3C9}
.ledger tfoot td{background:#F4F1FC!important;font-weight:700;border-bottom:0}
.ledger .hit{color:var(--amber-ink);background:#FFF3DE;border-radius:4px;padding:1px 5px}
.ledger-note{position:relative;z-index:2;margin-top:12px;font:500 .72rem/1.4 var(--f-mono);color:var(--mist);letter-spacing:.03em}

/* ---------- Client band ---------- */
.clients{background:var(--ink);color:#fff;padding-block:40px 48px;border-top:1px solid var(--line-d)}
.clients p{font:500 .76rem/1.3 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--mist);text-align:center;margin-bottom:26px}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.marquee-track{display:flex;gap:clamp(40px,6vw,84px);align-items:center;width:max-content;animation:marquee 38s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee img{height:clamp(26px,3vw,36px);width:auto;opacity:.82;transition:opacity .2s}
.marquee img.tall{height:clamp(34px,4vw,48px)}
.marquee img:hover{opacity:1}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- Proof numbers ---------- */
.proof{display:grid;grid-template-columns:repeat(4,1fr);border-top:2px solid var(--text)}
.proof > div{padding:26px 24px 8px 0;border-right:1px solid var(--line);display:grid;gap:10px;align-content:start}
.proof > div + div{padding-left:24px}
.proof > div:last-child{border-right:0}
.proof .num{font:800 clamp(2.4rem,4.6vw,3.8rem)/1 var(--f-display);font-stretch:125%;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.proof .num em{font-style:normal;color:var(--violet)}
.proof .cap{color:var(--text-2);font-size:.95rem;max-width:26ch}
.source{margin-top:28px;font:500 .74rem/1.5 var(--f-mono);color:var(--text-2);letter-spacing:.02em}
@media (max-width:900px){.proof{grid-template-columns:1fr 1fr}.proof>div{border-right:0;padding:24px 0 16px!important;border-bottom:1px solid var(--line)}.proof>div:nth-child(odd){padding-right:16px!important}}
@media (max-width:460px){.proof{grid-template-columns:1fr}}

/* ---------- Services (editorial rows) ---------- */
.pillars{display:grid;border-top:1px solid var(--line)}
.pillar{display:grid;grid-template-columns:minmax(220px,.8fr) 1.6fr;gap:clamp(20px,4vw,64px);padding-block:34px;border-bottom:1px solid var(--line)}
.pillar h3{font-size:clamp(1.5rem,2.4vw,2rem);font-stretch:112%}
.pillar-intro{margin-top:12px;color:var(--text-2);max-width:34ch}
.svc{display:grid;grid-template-columns:1fr 1fr;gap:22px 36px}
.svc li{display:grid;gap:4px}
.svc b{font-weight:700;font-size:1.02rem}
.svc span{color:var(--text-2);font-size:.95rem;line-height:1.5}
@media (max-width:820px){.pillar{grid-template-columns:1fr}.svc{grid-template-columns:1fr}}

/* ---------- Education specialism ---------- */
.edu-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:center}
@media (max-width:900px){.edu-grid{grid-template-columns:1fr}}
.edu-grid h2{font-size:var(--step-4)}
.edu-points{display:grid;gap:14px;margin-top:28px}
.edu-points li{display:grid;grid-template-columns:22px 1fr;gap:12px;color:#E8E3FF}
.edu-points li::before{content:"";width:14px;height:14px;margin-top:6px;border:2px solid var(--lilac);border-radius:4px;transform:rotate(45deg) scale(.8)}
.edu-logos{display:flex;gap:14px;margin-top:34px;flex-wrap:wrap}
.edu-logos img{width:84px;height:84px;object-fit:cover;border-radius:16px;box-shadow:0 0 0 1px rgba(255,255,255,.18)}
.platform-chart{background:rgba(255,255,255,.05);border:1px solid var(--line-d);border-radius:var(--r-lg);padding:clamp(22px,3vw,34px);backdrop-filter:blur(6px)}
.platform-chart h3{font-size:1.15rem;font-stretch:110%}
.platform-chart .sub{color:var(--mist);font-size:.9rem;margin-top:6px}
.pbar{display:grid;gap:8px;margin-top:22px}
.pbar-row{display:grid;grid-template-columns:92px 1fr;gap:14px;align-items:center}
.pbar-row b{font:600 .9rem/1 var(--f-body)}
.pbar-track{position:relative;height:34px;background:rgba(205,189,255,.08);border-radius:6px;overflow:hidden}
.pbar-fill{height:100%;background:linear-gradient(90deg,#5B2EC2,var(--violet-hi));border-radius:6px;display:flex;align-items:center;justify-content:flex-end;padding-right:10px;font:600 .82rem/1 var(--f-mono);color:#fff;min-width:max-content;font-variant-numeric:tabular-nums}
.pbar-meta{padding-left:106px;font:500 .74rem/1.3 var(--f-mono);color:var(--mist);margin-top:-2px;margin-bottom:6px}
.chart-foot{margin-top:18px;padding-top:14px;border-top:1px solid var(--line-d);font:500 .74rem/1.5 var(--f-mono);color:var(--mist)}

/* ---------- Case cards ---------- */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media (max-width:980px){.cases{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.cases{grid-template-columns:1fr}}
.case-card{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:26px;display:grid;grid-template-rows:auto auto 1fr auto;gap:18px;text-decoration:none;color:inherit;transition:transform .25s ease,box-shadow .25s ease,border-color .25s}
.case-card:hover{transform:translateY(-4px);box-shadow:0 24px 50px -28px rgba(42,28,94,.45);border-color:#C9BEF0}
.tags{display:flex;flex-wrap:wrap;gap:6px}
.tag{font:500 .7rem/1 var(--f-mono);letter-spacing:.06em;text-transform:uppercase;padding:6px 9px;border-radius:999px;background:var(--paper-2);color:#4A3F7A}
.tag--platform{background:#EDE6FF;color:#4B23A8}
.case-card h3{font-size:1.35rem;font-stretch:108%;line-height:1.12}
.kpis{display:grid;grid-template-columns:1fr 1fr;gap:14px 12px;align-content:start;padding-top:16px;border-top:1px solid var(--line)}
.kpi b{display:block;font:800 1.3rem/1.1 var(--f-display);font-stretch:118%;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.kpi span{font-size:.8rem;color:var(--text-2)}
.kpi--hl b{color:var(--amber-ink)}
.case-card .more{font-weight:600;font-size:.92rem;color:var(--violet)}

/* ---------- Industries / playbooks teaser ---------- */
.ind-list{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}
.ind-list li{padding:24px 22px 26px 0;border-bottom:1px solid var(--line);display:grid;gap:8px;align-content:start}
.ind-list li:not(:nth-child(3n+1)){padding-left:22px;border-left:1px solid var(--line)}
.ind-list h3{font-size:1.18rem;font-stretch:108%}
.ind-list p{color:var(--text-2);font-size:.95rem}
.ind-list .kind{font:500 .7rem/1 var(--f-mono);letter-spacing:.08em;text-transform:uppercase}
.kind--proof{color:#1D7A46}.kind--play{color:#7A5AC8}
@media (max-width:900px){.ind-list{grid-template-columns:1fr 1fr}.ind-list li{padding:22px 16px 22px 0!important;border-left:0!important}.ind-list li:nth-child(even){padding-left:16px!important;border-left:1px solid var(--line)!important}}
@media (max-width:560px){.ind-list{grid-template-columns:1fr}.ind-list li{padding:20px 0!important;border-left:0!important}}

/* ---------- Process ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;counter-reset:step;border-top:1px solid var(--line-d)}
.steps li{padding:28px 24px 8px 0;display:grid;gap:12px;align-content:start;counter-increment:step}
.steps li + li{padding-left:24px;border-left:1px solid var(--line-d)}
.steps li::before{content:"Step " counter(step);font:500 .74rem/1 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--lilac)}
.steps h3{font-size:1.3rem;font-stretch:112%}
.steps p{color:var(--mist);font-size:.96rem}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}.steps li{padding:24px 16px 20px 0!important;border-left:0!important;border-bottom:1px solid var(--line-d)}.steps li:nth-child(even){padding-left:16px!important;border-left:1px solid var(--line-d)!important}}
@media (max-width:560px){.steps{grid-template-columns:1fr}.steps li{padding:22px 0!important;border-left:0!important}}

/* ---------- Why / quote strip ---------- */
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.why div{padding:22px;border-radius:var(--r-md);background:rgba(255,255,255,.04);border:1px solid var(--line-d)}
.why b{display:block;font:700 1.05rem/1.3 var(--f-body);margin-bottom:6px;color:#fff}
.why span{color:var(--mist);font-size:.94rem}
@media (max-width:800px){.why{grid-template-columns:1fr}}

/* ---------- FAQ ---------- */
.faq{display:grid;grid-template-columns:.8fr 1.4fr;gap:clamp(24px,5vw,72px)}
@media (max-width:860px){.faq{grid-template-columns:1fr}}
.faq-list{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font:700 1.08rem/1.35 var(--f-body)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font:400 1.6rem/1 var(--f-body);color:var(--violet);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;color:var(--text-2);max-width:62ch}

/* ---------- Contact ---------- */
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,80px)}
@media (max-width:940px){.contact-grid{grid-template-columns:1fr}}
.contact-grid h2{font-size:var(--step-4)}
.channels{display:grid;gap:0;margin-top:34px;border-top:1px solid var(--line-d)}
.channels a,.channels div{display:grid;grid-template-columns:120px 1fr;gap:14px;padding:16px 0;border-bottom:1px solid var(--line-d);text-decoration:none;color:#fff}
.channels small{font:500 .72rem/1.6 var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--mist)}
.channels a:hover span{color:var(--lilac)}
.form{background:var(--paper);color:var(--text);border-radius:var(--r-lg);padding:clamp(22px,3.4vw,38px);display:grid;gap:16px;grid-template-columns:1fr 1fr}
.form .full{grid-column:1/-1}
@media (max-width:600px){.form{grid-template-columns:1fr}}
.field{display:grid;gap:6px}
.field label{font:600 .86rem/1.2 var(--f-body)}
.field label i{font-style:normal;color:var(--text-2);font-weight:400}
.field input,.field select,.field textarea{width:100%;font:400 1rem/1.4 var(--f-body);color:var(--text);background:#fff;border:1.5px solid var(--line);border-radius:10px;padding:12px 14px;transition:border-color .15s,box-shadow .15s}
.field textarea{min-height:120px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--violet);box-shadow:0 0 0 4px rgba(108,54,218,.15)}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}
.form-foot{display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between}
.form-foot small{color:var(--text-2);font-size:.82rem;max-width:36ch}
.form-status{grid-column:1/-1;font-weight:600;padding:12px 14px;border-radius:10px;display:none}
.form-status.ok{display:block;background:#E3F6EA;color:#14532D}
.form-status.err{display:block;background:#FDE8E8;color:#7F1D1D}

/* ---------- CTA band ---------- */
.cta-band{position:relative;overflow:hidden}
.cta-band .wrap{display:grid;grid-template-columns:1.4fr auto;gap:32px;align-items:center}
.cta-band h2{font-size:var(--step-4)}
.cta-band .glass{position:absolute;right:-60px;top:-80px;width:340px;opacity:.35;pointer-events:none}
@media (max-width:800px){.cta-band .wrap{grid-template-columns:1fr}}

/* ---------- Footer ---------- */
.site-footer{background:#0C0820;color:var(--mist);padding-block:56px 32px;font-size:.93rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px}
.foot-grid h4{font:500 .74rem/1 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:#fff;margin-bottom:16px}
.foot-grid li{margin-bottom:10px}
.foot-grid a{text-decoration:none}
.foot-grid a:hover{color:#fff}
.foot-brand img{height:36px;width:auto;margin-bottom:16px}
.foot-brand p{max-width:34ch}
.foot-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;margin-top:44px;padding-top:22px;border-top:1px solid var(--line-d);font-size:.84rem}
.foot-bottom a{text-decoration:none}.foot-bottom a:hover{color:#fff}
.socials{display:flex;gap:10px;margin-top:18px}
.socials a{width:40px;height:40px;border-radius:50%;display:grid;place-items:center;border:1px solid var(--line-d);color:#fff}
.socials a:hover{background:var(--violet)}
.socials svg{width:18px;height:18px}
@media (max-width:860px){.foot-grid{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.foot-grid{grid-template-columns:1fr}}

/* ---------- Floating WhatsApp ---------- */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:60;width:58px;height:58px;border-radius:50%;background:#1FA855;color:#fff;display:grid;place-items:center;box-shadow:0 12px 30px -8px rgba(0,0,0,.45);transition:transform .2s}
.wa-float:hover{transform:scale(1.07)}
.wa-float svg{width:28px;height:28px}

/* ==========================================================================
   Case studies page
   ========================================================================== */
.page-hero{background:radial-gradient(60% 90% at 90% 100%,rgba(112,51,214,.75) 0%,rgba(112,51,214,0) 60%),var(--ink);color:#fff;padding-block:clamp(56px,8vw,96px) clamp(40px,5vw,64px);position:relative;overflow:hidden}
.page-hero h1{font-size:clamp(2.4rem,5.4vw,4.4rem);font-stretch:122%;max-width:16ch}
.page-hero .lede{margin-top:20px}
.page-hero .glass{position:absolute;right:-4%;top:-10%;width:min(36vw,420px);opacity:.8;pointer-events:none}
@media (max-width:760px){.page-hero .glass{opacity:.25;width:60vw}}
.totals{display:flex;flex-wrap:wrap;gap:12px 40px;margin-top:40px;padding-top:24px;border-top:1px solid var(--line-d)}
.totals div{display:grid;gap:4px}
.totals b{font:800 clamp(1.6rem,3vw,2.3rem)/1 var(--f-display);font-stretch:122%;font-variant-numeric:tabular-nums}
.totals span{font:500 .74rem/1.3 var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--mist)}
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:36px}
.filters button{font:600 .9rem/1 var(--f-body);padding:11px 18px;border-radius:999px;border:1.5px solid var(--line);background:#fff;color:var(--text);cursor:pointer}
.filters button[aria-pressed="true"]{background:var(--text);color:#fff;border-color:var(--text)}
.study{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(22px,3.4vw,44px);display:grid;gap:clamp(24px,3vw,36px);margin-bottom:24px;scroll-margin-top:96px}
.study-head{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px)}
.study-head > *{min-width:0}
.study .study-head .kpis{margin-top:0}
@media (max-width:900px){.study-head{grid-template-columns:1fr}}
.study[hidden]{display:none}
.study h2{font-size:clamp(1.6rem,2.8vw,2.2rem);font-stretch:112%;margin-top:14px}
.study .summary{margin-top:14px;color:var(--text-2);max-width:52ch}
.study .kpis{grid-template-columns:1fr 1fr;padding-top:0;border-top:0}
@media (max-width:560px){.study .kpis{grid-template-columns:1fr 1fr}}
.setup{margin-top:24px;display:grid;gap:10px}
.setup h4{font:500 .74rem/1 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--text-2);margin-bottom:4px}
.setup li{position:relative;padding-left:20px;font-size:.96rem}
.setup li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:2px;background:var(--violet);transform:rotate(45deg)}
.chart-card{background:var(--paper);border-radius:var(--r-md);padding:clamp(16px,2.4vw,26px);align-self:start}
.chart-card header{display:flex;justify-content:space-between;align-items:baseline;gap:12px;flex-wrap:wrap;margin-bottom:14px}
.chart-card header b{font:700 .98rem/1.3 var(--f-body)}
.chart-card header small{font:500 .72rem/1.3 var(--f-mono);color:var(--text-2);letter-spacing:.04em}
.bars{overflow-x:auto}
.bars table{width:100%;border-collapse:collapse;min-width:560px;font-size:.88rem}
.bars th{font:500 .7rem/1.2 var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--text-2);text-align:left;padding:0 8px 8px;border-bottom:1px solid var(--line)}
.bars th.r,.bars td.r{text-align:right}
.bars td{padding:8px;border-bottom:1px solid #E4DFF1;font-variant-numeric:tabular-nums;white-space:nowrap;vertical-align:middle}
.bars td.bar,.bars th.bar{width:46%;padding-right:18px}
.bars .track{height:14px;background:#E6E1F4;border-radius:4px;overflow:hidden}
.bars .fill{height:100%;background:#8F73D9;border-radius:4px}
.bars tr.best .fill{background:var(--amber)}
.bars tr.best td:first-child::after{content:"Lowest";margin-left:8px;font:600 .64rem/1 var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--amber-ink);background:#FFF1D6;padding:3px 6px;border-radius:4px}
.bars tfoot td{font-weight:700;border-bottom:0;padding-top:12px}
.scale{display:flex;justify-content:space-between;font:500 .66rem/1 var(--f-mono);color:var(--text-2);text-transform:none;letter-spacing:0}
.chart-card .note{margin-top:12px;font:500 .72rem/1.5 var(--f-mono);color:var(--text-2)}
.disclaimer{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:start;padding:20px 22px;border-radius:var(--r-md);border:1.5px dashed #B7A6EA;background:#F3EEFF;margin-bottom:36px;max-width:860px}
.disclaimer b{font:600 .72rem/1 var(--f-mono);letter-spacing:.1em;text-transform:uppercase;background:var(--violet);color:#fff;padding:7px 10px;border-radius:6px;white-space:nowrap}
.disclaimer p{color:#3F356B;font-size:.96rem}
.playbooks{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media (max-width:860px){.playbooks{grid-template-columns:1fr}}
.playbook{border:1.5px dashed #C3B6EA;border-radius:var(--r-lg);padding:clamp(22px,3vw,34px);background:rgba(255,255,255,.55);display:grid;gap:16px;align-content:start}
.playbook .pb-label{font:600 .7rem/1 var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:#6A4FC0}
.playbook h3{font-size:1.45rem;font-stretch:110%}
.playbook > p{color:var(--text-2)}
.pb-cols{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:520px){.pb-cols{grid-template-columns:1fr}}
.pb-cols h4{font:500 .7rem/1 var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--text-2);margin-bottom:8px}
.pb-cols li{font-size:.93rem;padding:4px 0;border-bottom:1px solid #E3DDF2}
.pb-flow{display:flex;flex-wrap:wrap;gap:6px;align-items:center;font:500 .78rem/1.2 var(--f-mono)}
.pb-flow span{background:var(--paper-2);padding:6px 9px;border-radius:6px}
.pb-flow i{font-style:normal;color:#9A8FC4}

/* Simple content pages */
.prose{max-width:720px}
.prose h2{font-size:1.5rem;font-stretch:110%;margin:36px 0 12px}
.prose p,.prose li{color:var(--text-2);margin-bottom:12px}
.prose ul{list-style:disc;padding-left:22px}

/* Grid children may shrink below their content (tables scroll inside) */
.hero-grid > *, .study > *, .edu-grid > *, .contact-grid > *, .faq > *, .pillar > *, .cta-band .wrap > *{min-width:0}

.study .kpi b{font-size:clamp(1.3rem,2vw,1.6rem)}
@media (max-width:460px){.pbar-row{grid-template-columns:72px 1fr}.pbar-meta{padding-left:86px}}

@media (max-width:980px){
  .hero-visual{min-height:0}
  .hero-glass{width:62%;right:-18%;top:-70px;opacity:.55}
  .hero-glass--2{display:none}
}
@media (max-width:600px){
  .ledger .col-del{display:none}
  .ledger table{min-width:0}
  .ledger th,.ledger td{padding:9px 10px}
  .ledger{font-size:.8rem}
}
@media (max-width:600px){
  .ledger td small{display:none}
  .ledger .redact{max-width:44px}
  .ledger th,.ledger td{padding:9px 8px;font-size:.76rem}
  .ledger-top{flex-wrap:wrap}
  .bars table{min-width:0}
  .bars th:nth-child(4),.bars td:nth-child(4),.bars th:nth-child(5),.bars td:nth-child(5){display:none}
  .bars td.bar,.bars th.bar{width:auto;min-width:110px;padding-right:10px}
  .bars .scale span:nth-child(2){display:none}
  .bars tr.best td:first-child::after{display:none}
  .bars td:first-child{white-space:nowrap}
  .bars .lg{display:none}
  .bars td,.bars th{padding-inline:6px}
  .bars td.bar,.bars th.bar{min-width:96px}
}
.bars .sm{display:none}
@media (max-width:600px){.bars .sm{display:inline}}
@media (max-width:600px){
  .bars th{white-space:normal;font-size:.62rem}
  .bars tfoot td{white-space:normal;font-size:.8rem}
  .bars td{font-size:.82rem}
}
@media (max-width:430px){.ledger .col-spend{display:none}}