Case studies

Results, straight from the ad manager.

Every figure on this page is copied from client ad accounts we manage. We hide client and campaign names, the same way we do in our own reports.

18,995Leads & conversions
EGP 3.72MAd spend (+US$14.7K)
30Campaigns
3Platforms
MetaEducation

6,306 form leads for an online academy on Facebook & Instagram

Six Meta lead campaigns for an education client. The largest delivered 2,200 leads at EGP 199.54 each, and the two most efficient closed out near EGP 171 per lead.

6,306Form leads
EGP 1.29MAd spend
EGP 205.31Avg cost per lead
EGP 170.67Lowest campaign CPL

Setup, from the account

  • Meta lead ads with instant forms across Facebook and Instagram
  • Six campaigns, ranging from EGP 99K to EGP 439K in spend
  • Every campaign finished between EGP 170 and EGP 230 per lead
Cost per lead by campaignLower is better · lowest in amber
CampaignCost per leadLeadsSpend
Campaign #1
EGP 199.542,200EGP 438,977
Campaign #2
EGP 224.061,250EGP 280,071
Campaign #3
EGP 229.96888EGP 204,205
Campaign #4
EGP 214.70773EGP 165,960
Campaign #5
EGP 173.18613EGP 106,156
Campaign #6
EGP 170.67582EGP 99,331
TotalEGP 205.31 avg6,306EGP 1,294,700

Campaign names hidden for client privacy. Figures as reported by the ad platform.

MetaEducationGCC

3,369 leads from nine Meta campaigns aimed at the Gulf

Campaign-budget-optimised (CBO) campaigns with fresh creative batches through the year and dedicated campaigns for the UAE and Oman. The best campaign brought leads in at EGP 181.14.

3,369Form leads
EGP 833KAd spend
EGP 247.14Avg cost per lead
EGP 181.14Lowest campaign CPL

Setup, from the account

  • CBO structure with daily budgets from EGP 2,000 to EGP 10,000 per campaign
  • New creative batches launched as fresh campaigns
  • Broad GCC campaigns alongside country-specific UAE and Oman campaigns
Cost per lead by campaignLower is better · lowest in amber
CampaignCost per leadLeadsSpend
Campaign #1
EGP 239.05962EGP 229,969
Campaign #2
EGP 181.14666EGP 120,640
Campaign #3
EGP 291.66384EGP 111,998
Campaign #4
EGP 291.54383EGP 111,658
Campaign #5
EGP 232.41348EGP 80,880
Campaign #6
EGP 304.95238EGP 72,578
Campaign #7
EGP 284.38182EGP 51,756
Campaign #8
EGP 204.82109EGP 22,326
Campaign #9
EGP 317.7097EGP 30,817
TotalEGP 247.14 avg3,369EGP 832,622

Campaign names hidden for client privacy. Figures as reported by the ad platform.

TikTokEducationGCC

4,503 TikTok conversions, 3,484 of them from one campaign

Five TikTok campaigns in the GCC market. One carried the account: 48,785 destination clicks and 3,484 conversions at EGP 216.95 each.

4,503Conversions
≈ EGP 995KAd spend
≈ EGP 220.90Avg cost per conversion
65,454Destination clicks

Setup, from the account

  • Campaigns optimised for conversions
  • Destination CTR between 0.43% and 0.63% across campaigns
  • Lowest cost per conversion, EGP 49.79, came from a smaller campaign with 125 conversions
Cost per conversion by campaignLower is better · lowest in amber
CampaignCost / conversionConversionsCTR
Campaign #1
EGP 49.791250.63%
Campaign #2
EGP 216.953,4840.43%
Campaign #3
EGP 226.20550.51%
Campaign #4
EGP 260.772200.44%
Campaign #5
EGP 263.066190.45%
Total≈ EGP 220.90 avg4,503

Campaign names hidden for client privacy. Figures as reported by the ad platform.

TikTokEducationUAE · Qatar · KSA · Kuwait

2,495 conversions across four Gulf markets on TikTok

Multi-country campaigns targeting the UAE, Qatar, Saudi Arabia and Kuwait. The strongest reached a 1.50% destination CTR and EGP 182.23 per conversion.

2,495Conversions
≈ EGP 601KAd spend
≈ EGP 240.87Avg cost per conversion
1.50%Best destination CTR

Setup, from the account

  • One campaign structure covering the UAE, Qatar, Saudi Arabia and Kuwait
  • Winning campaigns duplicated and relaunched to extend their run
  • Destination CTR from 0.47% up to 1.50%
Cost per conversion by campaignLower is better · lowest in amber
CampaignCost / conversionConversionsCTR
Campaign #1
EGP 182.237571.50%
Campaign #2
EGP 246.026910.52%
Campaign #3
EGP 286.236050.47%
Campaign #4
EGP 257.022210.48%
Campaign #5
EGP 285.362210.71%
Total≈ EGP 240.87 avg2,495

Campaign names hidden for client privacy. Figures as reported by the ad platform.

SnapchatEducation

2,322 Snapchat leads at US$6.31 on average

Five Snapchat lead campaigns. The largest delivered 1,076 leads at US$5.37 each, the lowest cost per lead in the account.

2,322Leads
US$14,657Ad spend
US$6.31Avg cost per lead
US$5.37Lowest campaign CPL

Setup, from the account

  • Snapchat lead campaigns
  • Cost per lead stayed between US$5.37 and US$7.46 across all five campaigns
  • Spend per campaign from US$157 to US$7,152
Cost per lead by campaignLower is better · lowest in amber
CampaignCost per leadLeadsSpend
Campaign #1
US$5.3976US$409.89
Campaign #2
US$5.371,076US$5,773.00
Campaign #3
US$7.4621US$156.65
Campaign #4
US$6.77172US$1,165.25
Campaign #5
US$7.32977US$7,152.34
TotalUS$6.31 avg2,322US$14,657.13

Campaign names hidden for client privacy. Figures as reported by the ad platform.

TikTok spend is calculated from conversions × cost per conversion, so it is shown as approximate (≈). Meta and Snapchat spend is as reported.

Industry playbooks

How we'd run your account.

For industries where we don't publish results yet, here is the method we'd use: channels, funnel, what we measure and what happens in month one.

Playbook

These describe our approach. They are not client results and contain no performance figures. Real numbers are in the case studies above.

Playbook · Egypt · cash on delivery

E-commerce & beauty brands

For stores where most orders are paid in cash on delivery, the real metric is delivered orders, not checkouts.

Video ad → Product page → COD order → WhatsApp confirm → Delivered

Channels

  • Meta catalogue and video ads
  • TikTok creator-style video
  • WhatsApp order confirmation

What we report on

  • Cost per purchase and ROAS
  • Order confirmation rate
  • Refused or returned orders

Month one: fix tracking (Pixel and Conversions API), test three creative angles, and add WhatsApp confirmation before dispatch.

Playbook · GCC · click-to-WhatsApp

Clinics & aesthetics

Patients in the Gulf prefer to ask questions on WhatsApp before they book, so the ad should start that conversation.

Reel ad → WhatsApp chat → Consultation booked → Reminder → Visit

Channels

  • Meta click-to-WhatsApp ads
  • Instagram Reels
  • Snapchat in Saudi Arabia

What we report on

  • Cost per conversation
  • Consultation booking rate
  • Show-up rate

Month one: build a policy-compliant creative set, write reply scripts for the front desk, and review booking rate weekly.

Playbook · Egypt & GCC · qualified leads

Real estate & investment

High-ticket buyers need qualifying early and calling fast. Volume alone just fills the sales team's day.

Project video → Qualifying form → Call-back → Meeting → Site visit

Channels

  • Meta lead forms with qualifying questions
  • Google Search for high-intent terms
  • Video retargeting

What we report on

  • Cost per qualified lead
  • Contact rate
  • Meetings and site visits booked

Month one: agree qualifying questions (budget, timeline), set a call-back routine, and test two angles per project.

Playbook · Local · trial-first

Fitness & wellness

Gyms and studios grow on trials that convert to memberships, so we measure the trial and what it turns into.

Reel ad → Free-trial form → WhatsApp confirm → Trial class → Membership

Channels

  • Meta and TikTok radius targeting
  • Instagram Reels
  • Google local search

What we report on

  • Cost per trial booked
  • Trial show-up rate
  • Trial-to-membership rate

Month one: launch a trial offer, add WhatsApp confirmation, and track show-ups with the front desk.

Playbook · IGCSE · A-Level · languages

Tutors & test prep

Parents choose tutors on trust. The funnel has to earn a placement call, then a trial lesson.

Parent-focused video → Enquiry form → Placement call → Trial lesson → Enrollment

Channels

  • Meta and TikTok aimed at parents
  • Google Search for subject and exam terms
  • WhatsApp follow-up

What we report on

  • Cost per enquiry
  • Trial lessons booked
  • Enrollment rate

Month one: position the offer by exam season, script the placement call, and run creative for each subject.

Playbook · Appointment setting

Home services (US)

Contractors pay for inspections on the calendar. Our Cairo team calls leads within minutes and books them in.

Offer ad → Lead form → Call in minutes → Inspection booked → Contractor handoff

Channels

  • Meta lead ads
  • Google Search
  • Outbound calling by our team

What we report on

  • Cost per booked appointment
  • Speed to lead
  • Appointment show rate

Month one: build scripts with the contractor, set service areas, and report booked and kept appointments weekly.

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